Gain access to one of the nation’s best databases on faith. Based on a nationwide study of 39,423 consumers, Barna Report: Markets 2011 and Barna Report: States 2011 are companion resources that profile residents of the 48 contiguous states (States, 318 pages) and the nation’s 85 largest media markets (Markets, 474 pages). Both reports draw from Barna Group’s proprietary theolographic® tracking research, the art and science of studying spiritual beliefs, practices and connections among people and groups. Use these comprehensive reports to understand a region’s theolographic profile, which are among the most powerful elements to leverage a market’s potential.

Read a brief interview with David Kinnaman, president of the Barna Group, about how these powerful new reports can be put to use for your organization.