Home 
Research Barna Reports Barna Report: Markets 2011 and States 2011 Interview With David Kinnaman
Research Barna Reports Barna Report: Markets 2011 and States 2011 Interview With David Kinnaman
| Faith by City, Faith by State |
|
An interview with David Kinnaman, president of the Barna Group, about
Markets 2011 and States 2011 Question - What was the idea behind producing the new reports, Markets and States? David Kinnaman - Everyone is curious about how their city or region is unique. For marketers and ministry leaders, there is a great deal of interest about how faith, religion and spirituality differ from city to city and from state to state. Since Barna Group has a robust database on faith, we wanted to provide decision-makers with a way to access that information. This data is now available in two companion reports -- one focusing on cities (or markets) and one on the nation's 48 lower states.
Q - What do you mean by market? And how many markets are included?
DK - In this case, we are referring to a media market -- each market region is defined based upon what local television they receive. The report includes 85 markets, the largest 85 markets in the U.S.
Q - How do you get the data?
DK - Every year, we interview thousands of people nationwide through random, representative polling. We used our most recent interviews and sliced them into the various markets and states in which respondents live. This database is about 40,000 interviews. With this, we can create a substantial faith profile of 85 markets and 48 states.
Q - Who are these reports designed for?
DK - It is really crafted for organizational leaders who have responsibility for a national audience or constituency. Leaders in media, ministry, marketing, television, magazines, publishing, non-profit, and advocacy have accessed these products and we have been thrilled to hear the response already -- these leaders are excited about the usefulness of the reports.
Q - Who should we contact for more information?
DK - Call us at 805-639-0000 or email Lynn Hanacek at
This e-mail address is being protected from spambots. You need JavaScript enabled to view it.
Q - Can someone just see their own city or state data, rather than the whole report?
DK - Not quite yet. At first, our team focused on the big picture. We wanted comprehensive reports to include all of the markets and all of the states. We intend to release individual cities in the future and you can do two things: 1) read our free report on the findings and (2) tell us what markets and states you are
This e-mail address is being protected from spambots. You need JavaScript enabled to view it.
We would love to hear from you!
Learn more about Markets 2011 and States 2011 > Read our free report on the findings > |
