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How does Barna Group serve Non-Profit Organizations?

There are more than a million not-for-profit groups in America, and the competition for the donor dollar is fierce. It can be brutal out there – and the pressure is heightened by the ascendance of a new generation of donors and a suspicious and combative media corps.

You need research. We have options.  Here are some of the research services available through Barna Research for not-for-profit organizations:


  • Current donor profiles

  • Lapsed donor studies

  • Potential donor identification

  • Board attitude and expectations

  • Communications evaluation

  • Concept testing

  • Organizational image and awareness

  • Employee attitude studies

  • In-market product testing

  • Advertising awareness and impact

  • Donor upgrade strategies

  • Premium selection

  • Offer development

  • Fine-tuning appeals


Are you interested in seeing a client list – or discussing how we might serve your organization?  Please contact us at 805.639.0000 x217 (or 800.55.BARNA) or submit a request below.

 














 

Barna Group
Barna Group