Write the vision... so plainly...
that everyone who passes may be able to read it...
(Habakkuk 2:2, AMP)

Introducing the Vision Profile, presented by Barna Group
From changing demographics and the increased size of the unchurched, to denominational relevance and generational transitions, churches are facing unprecedented challenges and opportunities. Having a clear vision for who God has called your church to be is an important part of every leader’s responsibility–and crucial to their ability to navigate what’s next.

The Vision Profile, presented by Barna Group, is a proprietary tool that has been used for many years by businesses, agencies, schools, non-profits, denominations and churches, and is now available to a limited number of qualified churches. Discover and define the five components of your church’s vision: character, relationships, identity, voice, and essence. A certified Vision Profile Guide is with you from start to finish, including online surveys and a one-day on-site session with your key stakeholders and leaders. The Vision Profile will help clarify who your church is, why it matters and how to connect that unique story to your congregation and community.

For over 25 years, Barna Group has served thousands of local churches, leveraging a rich heritage of data analysis and strategic insight to speak into some of the most pressing issues facing church leadership.

Church leaders use the Vision Profile to:

• Discern how God is leading the church
• Clarify where the church is headed and how to get there
• Get everyone on the same page, working together
• Mobilize elders, staff, volunteers and congregation
• Bridge tradition and heritage to new models and methods
• Articulate the right language (no puffy, generic words)
• Begin a communications or marketing plan
• Launch new ministries (and/or discontinue current ones)
• Present a clear and compelling vision to congregation

For more information or to get started, contact:
Brad Abare at This e-mail address is being protected from spambots. You need JavaScript enabled to view it. or 805.639.0000 x212