What is the faith profile of your state?

In every state of our nation, faith has a unique expression. Barna’s new 2013 editions of the States reports will give you a new understanding of the faith, religious, and spiritual profile of the residents of your state, helping you to be more effective in connecting with people.

Based on a nationwide study of more than 42,000 consumers, these vital reports were created using Barna Group’s proprietary theolographic® tracking research, the art and science of studying spiritual beliefs, practices and connections among people and groups. Each state’s report will help you understand that region’s theolographic profile—a powerful tool used to leverage a market’s potential.

Click to view an abbreviated sample (PDF, 7.1MB)

Each report includes an introduction and how-to-read guide, as well as ideas for putting the data to use and an appendix.

Read a brief interview with David Kinnaman, president of the Barna Group, about how these powerful new reports can be put to use for your organization.

These are individual reports, available via PDF download.
PDF orders may take up to 72 hours to be fulfilled.

For the complete, 2-volume set including all 96 cities and 48 states, click here.

(Note: These reports provide the current profile of the state, and do not include historical tracking, i.e., tracking how the profile of the state has changed.)

To purchase the individual report for a single city, click here.