There are nearly 100 million unchurched people in the U.S. Do you know how to connect with them in ways that will lead to faith-based life transformation?
In this practical and user-friendly volume, author and researcher George Barna explores the world of the unchurched. Based on research his company conducted among several thousand unchurched people, Barna describes who the unchurched are and how we might most easily and appropriately connect with them. Using additional research he conducted among churches that have had great success in attracting and retaining unchurched people, Barna also outlines perspectives and effective strategies for churches that wish to reach those who avoid churches.
More than 80% of the current growth registered by Protestant churches is biological or transfer growth – very little of the growth comes from penetrating the ranks of the unchurched. Once you understand the values, attitudes, beliefs, religious practices, demographics, life goals, and spiritual expectations of the unchurched, you will have a better chance of relating to them in meaningful ways. Let Grow Your Church From the Outside In be your guidebook in that process.
This book was formerly titled, Re-Churching The Unchurched