Media plays a significant shaping role in the lives of every American. Get a better sense of what’s happening in the realm of media, books, magazines, radio, broadcasting, television, technology, and the Internet in this section of the Barna website.

What Americans Are Watching in 2014

May 21, 2014—May sweeps are in full swing and producers are pulling out all the stops—plot twists, all-star guests and didn't-see-that-coming cliffhangers—to compete for viewers in the overcrowded TV market.

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Top Trends of 2011: The Digital Family

electionDecember 19, 2011 - Technology has become a part of modern life and is deeply embedded in today’s families.

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Super Bowl Ad Research: New Barna Study Examines Tebow/Focus Commercial

Super Bowl Ad Research:  New Barna Study Examines Tebow/Focus CommercialFebruary 15, 2010 – One of the great American pastimes is playing “armchair quarterback” in the days following the Super Bowl – assessing the big plays and analyzing the prominent advertisements. 

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New Research Explores How Technology Drives Generation Gap

altFebruary 23, 2009 – Technology is fast becoming the latest driving force behind what is often called the "generation gap."

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