Christian Retail (PDF)

The Rise of E-Reading: What Digital Content Means for Customer Loyalty, Products and Retailing
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Name: Christian Retail
File Size: 1.61MB

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Add Pastors + Books Report and save $50!

Special discount available for CBA members!

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INCLUDES LATEST E-BOOK & SOCIAL MEDIA DATA

Full Color PDF / dozens of charts, tables and graphs

Release date: June 24, 2013

Report Pricing: $200
CBA members: $150

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If you are a CBA member organization, contact Elaina Buffon at This email address is being protected from spambots. You need JavaScript enabled to view it. This email address is being protected from spambots. You need JavaScript enabled to view it. This email address is being protected from spambots. You need JavaScript enabled to view it. This email address is being protected from spambots. You need JavaScript enabled to view it. This email address is being protected from spambots. You need JavaScript enabled to view it.  or 805-639-0000 x200 to receive a member discount on this report. 

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How do you compete effectively in an era of digital content?

In new research commissioned by CBA, Barna Group examines how the rise of digital tools is affecting book-buying and Christian retail. This new research is now available in a report, Christian Retail: The Rise of E-Reading.

In this report, you’ll get answers to questions such as these:

The E-Reading Revolution

  • Are Christians using e-readers or tablet devices?
  • What percentage of reading is being done digitally?
  • Is one generation using e-readers more than any others? (It’s not the youngest!)
  • What are the demographics of e-readers? 

Is There Good News for Christian Retailers in the Digital Era?

  • What percentage of Christians has shopped in Christian retail in the last six months?
  • Are younger generations shopping in Christian retail as much as older adults?
  • What factors lead consumers to prefer Christian retail?
  • How can Christian retail create deeper social connections with consumers?

What are the Opportunities and Threats for Physical Retailers?

  • Are digital books really a threat, and if so, why?
  • What is motivating younger consumers?
  • How is the e-reading revolution changing the expectations of consumers? 

How Can Christian Suppliers and Retailers Compete?

  • Are Christians being influenced by social media in regard to Christian products?
  • How do local churches affect the marketing and consumption of Christian products?
  • How can you communicate the unique value of Christian retail? 

 

The e-reading revolution is here. Prepare yourself for these trends. Gain access to industry insights in this compelling new Barna report.

 

Add Pastors + Books Report and save $50!

 

Special discount available for CBA members!