• Five Factors Changing Women’s Relationship with Churches

    Five Factors Changing Women’s Relationship with Churches

    June 25, 2015—It will come as no surprise to most that the U.S. population has been consistently loosening its ties with church over the past few decades. In the early 1990s, only 30% of adults were unchurched, and that number steadily increased over the next decade, rising to 33% in 2003. The decade in our immediate hindsight shows an even larger increase—today, 45% of adults are unchurched in the U.S. and that trend shows no indication of slowing.

  • Network, Cable, Streaming: What Americans Are Watching in 2015

    Network, Cable, Streaming: What Americans Are Watching in 2015

    May 20, 2015—The medium of television is—like newspapers, magazines and books—undergoing massive disruption.

  • Election 2016 Preview: The Faith Factor

    Election 2016 Preview: The Faith Factor

    May 11, 2015—With a steady stream of candidates announcing their intention to pursue their party’s presidential nomination, the American public is beginning to watch the parade and make up its mind about what they are seeking from prospective candidates. A new national survey among adults conducted by Barna Group illuminates some of the distinctions among different voter segments, including faith groups, as the 2016 race begins to take shape.

  • Churchless Cities: Where Does Your City Rank?

    Churchless Cities: Where Does Your City Rank?

    Churched and unchurched adults are not evenly distributed across the country—attendance varies widely from city to city and region to region. Many cities outpace the overall U.S. population when it comes to church avoidance.

Barna Labs


Join with other leaders from across the country to gain relevant knowledge and insights for how to effectively disciple Millennials (ages 11 to 29). Through Barna Labs, a five-month learning intensive, you'll network with leaders in similar ministry settings, develop an effective plan to connect with Millennials and design a ministry blueprint tailored for your context.

Sign up for one of the Barna Labs tracks today!

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A Solvable Problem

Six in ten young people will leave the church at some point during their twenties.

Everyone has an opinion about why Millennials are leaving. But whatever one's personal view of their reasons, one thing is clear: the relationship between Millennials and the church is changing.

Barna Group's researchers have been examining Millennials' faith development since the generation was in its teens—that is, for more than a decade. We have conducted more than 27,000 interviews with members of the Millennial generation in more than 200 studies.

And while the headlines often cover what Barna has discovered about what's not working to keep Millennials involved, our research also illuminates what is working—and what local communities of faith can do to engage these young adults.

As a leader, you are in a position to help reverse the trend. We invite you into Barna Labs, designed to give you hands-on learning experiences and in-depth knowledge so your ministry can make growing disciples among Millennials.

What You Can Expect from Barna Labs


Research Diagnostics

Get real data from your faith community. We equip you with survey diagnostics so you can conduct Barna Group certified research in your own church or organization. You'll gain data-driven insights on the spiritual journeys of the Millennials in your community, Millennials' perceptions of Christianity and of your church, and how well your church engages students with the Bible. Barna diagnostics provide research-based facts so you can have confidence as you make key decisions about your ministry to Millennials.



Learning Network

Connect with other leaders through an innovative online learning experience. And when you sign up for Guided Labs, join us for an exclusive in-person gathering in Ventura, California led by David Kinnaman and the Barna Labs Faculty (on Tuesday, January 13-Wednesday, January 14, 2015). We specifically designed the Guided Barna Labs so you can have the flexibility of online learning plus the value of face-to-face networking with other leaders. This is more than an online class. It's a chance to connect with and learn from other leaders who are reaching Millennials.



Practical Knowledge

Barna Labs is knowledge you put into action. This is more than a one- or two-day event. It's a five-month reorientation process that helps you find new ways of effective ministry. From January to May, you'll have time and space to digest what you're learning from Millennials research, and to make course-corrections along the way. Instead of another conference notebook for your shelf, you bring home the tools you need to engage in lasting spiritual formation with the next generation.

You'll learn how to:

  • Engage Millennials with the Bible

  • Disciple in an age of screens, narcissism and pop culture

  • Communicate in "Digital Babylon"

  • Connect vocation (or calling) to discipleship

  • Teach deep theological truths to Millennials

  • Understand and influence Millennials' morality

  • Apply research findings to enhance your ministry



Accessible Online

Barna Labs fits into your schedule. Because Labs courses are delivered online, both Basic and Guided tracks allow you to maintain your existing commitments while developing a new knowledge base. And because it's online, all of the course materials are accessible throughout the five-month intensive.

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